From Delhi to Kolkata: ‘Coke is Cooking’ mesmerises with food and music fusion

The Coca-Cola Company recently introduced its worldwide dining initiative,  to the nation’s capital, wrapping up a remarkable blend of culinary and musical performances.

Held on October 27th and 28th at NSIC, Okhla Ground, New Delhi, the event made a significant impact on both food aficionados and music enthusiasts. The food festival marked a tribute to the enduring combination of Coca-Cola with exquisite cuisines, resulting in an enchanting union of tastes and harmonies.

The food festival showcased a diverse selection of more than 40 eateries, offering a rich tapestry of culturally infused and delectable cuisines, all conveniently situated under one roof. Drawing a diverse and enthusiastic crowd of attendees, the event served as a feast for food lovers who indulged in a delightful spectrum of street food, regional specialties, and modern interpretations of traditional recipes. From zesty chaats to aromatic biryanis, there was a culinary delight to satisfy every palate.

This unique celebration of food, flavors, and culture brought together a gathering of food enthusiasts, celebrated chefs, connoisseurs, and renowned influencers, including notable figures like Shivesh Bhatia, Gurpreet Tikku, Kamya Jani, Kusha Kapila, among others.

The event also featured interactive installations, a merchandise exhibit, photo booths, and a diverse musical experience spanning various genres, courtesy of India’s beloved artists such as Prateek Kuhad, Seedhe Maut, Nucleya, Raftaar, and Euphoria. These musical performances added an extra layer of excitement to the overall experience.

As the event bids farewell to Delhi, it extends a warm invitation to food and music aficionados in the “City of Joy,” Kolkata, where a similar gathering is set to take place on November 17th and 18th.

Celebrate Navratri with “No Onion No Garlic” McAloo Tikki Meal

The festive season is upon us. To delight the fans during the festive season, McDonald’s India – North and East has introduced ‘no onion, no garlic’ McAloo Tikki Meal for a limited time during the Navratri period. The introduction comes with a popular demand by McDonald’s fans who are looking for food options during the Navratri time. Priced at Rs. 99 only, McAloo Tikki Value Meal with ‘no onion, no garlic’ consists of a McAloo Tikki burger, with regular fries and regular beverage, and will be served at participating restaurants.

McAloo Tikki is an all-time favorite burger at McDonald’s. The ‘no onion, no garlic’ McAloo Tikki burger consists of a scrumptious crispy patty made with peas, potato and infused with aromatic spices, clubbed with shredded tomatoes, and topped with tomato mayonnaise. There is no onion, no garlic in its ingredients. The ‘no onion no garlic’ McAloo Tikki Meal option is available at McDonald’s restaurants* as a-la-carte McAloo Tikki burger order as well as in meals. For those who prefer the classic McAloo Tikki burger taste, it is also available across all restaurants.

The introduction of this meal with no onion and no garlic is yet another testament of being a global brand, with strong local relevance including catering to the religious preferences of customers that prevail and influence food habits in India.Earlier this year, McDonald’s India- North and East opened no onion no garlic restaurants enroute the holy shrine of Vaishno Devi on the new track – Tarakote Marg and Ardhkuwari offering a 100% vegetarian menu.

MS Dhoni plays surprise visit to fans in new wafer campaign

As the world cup fever hits the nation, more and more brands are associating themselves with India’s favourite sports and its players to draw the attention of the fans towards their products. In one such campaign, legendary cricketer Mahendra Singh Dhoni has signed up as the Brand Ambassador of Lay’s and is starring in the latest campaign – ‘No Lay’s, No Game. As part of the campaign, is giving a surprise visit to his fans.

Lay’s is set to introduce the internationally renowned ‘No Lay’s No Game’ campaign to the Indian audience, which is globally known for its association with sports tournaments. Harnessing Dhoni’s universal appeal and iconicity, the campaign emphasizes an undeniable truth: for true fans, a match without Lay’s is simply unthinkable.

In the TVC, Dhoni embarks on a unique quest, going door-to-door to check if fans have Lay’s stocked up at home while they enjoy every heart-pounding boundary, every nail-biting wicket, and every cheer-worthy moment on the field. As Dhoni knocks on different doors, he is received by a series of delightful reactions, ranging from astonishment to exhilaration and even frantic searches for Lay’s. What sets this TVC apart is that it features ordinary people and non-actors, capturing their unscripted reactions as they are stunned to see Dhoni himself standing at their doorstep, eagerly inquiring if they’ve got Lay’s on hand. Those with Lay’s get the exclusive opportunity to share the match with him, while those who don’t, simply miss out on this golden chance. The TVC playfully encapsulates the seamless blend of the sports-watching experience, Lay’s, and fan enjoyment, culminating in the resounding message, “No Lay’s, No Game.”

Speaking about campaign and introducing MS Dhoni as the brand ambassador, Saumya Rathor, Category Lead – Potato Chips, PepsiCo India, said, “ We are excited to reunite with the beloved cricketer, MS Dhoni, as the face of Lay’s, solidifying the deep bond between the brand and our cricket-obsessed nation. We are confident that this dynamic partnership campaign will continue to deliver boundless joy to consumers and remind them to continue to elevate their match-viewing experience”
MS Dhoni, commented, “ As someone who has been so closely associated with sports for years, I know that wafers makes the moments even more special.”