MS Dhoni plays surprise visit to fans in new wafer campaign
As the world cup fever hits the nation, more and more brands are associating themselves with India’s favourite sports and its players to draw the attention of the fans towards their products. In one such campaign, legendary cricketer Mahendra Singh Dhoni has signed up as the Brand Ambassador of Lay’s and is starring in the latest campaign – ‘No Lay’s, No Game. As part of the campaign, is giving a surprise visit to his fans.
Lay’s is set to introduce the internationally renowned ‘No Lay’s No Game’ campaign to the Indian audience, which is globally known for its association with sports tournaments. Harnessing Dhoni’s universal appeal and iconicity, the campaign emphasizes an undeniable truth: for true fans, a match without Lay’s is simply unthinkable.
In the TVC, Dhoni embarks on a unique quest, going door-to-door to check if fans have Lay’s stocked up at home while they enjoy every heart-pounding boundary, every nail-biting wicket, and every cheer-worthy moment on the field. As Dhoni knocks on different doors, he is received by a series of delightful reactions, ranging from astonishment to exhilaration and even frantic searches for Lay’s. What sets this TVC apart is that it features ordinary people and non-actors, capturing their unscripted reactions as they are stunned to see Dhoni himself standing at their doorstep, eagerly inquiring if they’ve got Lay’s on hand. Those with Lay’s get the exclusive opportunity to share the match with him, while those who don’t, simply miss out on this golden chance. The TVC playfully encapsulates the seamless blend of the sports-watching experience, Lay’s, and fan enjoyment, culminating in the resounding message, “No Lay’s, No Game.”
Speaking about campaign and introducing MS Dhoni as the brand ambassador, Saumya Rathor, Category Lead – Potato Chips, PepsiCo India, said, “ We are excited to reunite with the beloved cricketer, MS Dhoni, as the face of Lay’s, solidifying the deep bond between the brand and our cricket-obsessed nation. We are confident that this dynamic partnership campaign will continue to deliver boundless joy to consumers and remind them to continue to elevate their match-viewing experience”
MS Dhoni, commented, “ As someone who has been so closely associated with sports for years, I know that wafers makes the moments even more special.”